Portfolio

Our Portfolio

Explore My Personal SEO Experiments & Real-World Insights

Showcasing SEO projects, content strategies, and digital marketing experiments built to boost rankings and grow businesses.

Website Audits for Top Brands

1. On-Page SEO Audit: Identified content, HTML elements, architecture, mobile responsiveness, and speed issues.
2. Technical SEO Audit: Analyzed website structure, SSL, page size, schema markup, HTTP status codes, and more.
3. Off-Page SEO Audit: Evaluated backlinks, guest posts, and local SEO strategies.

SEO Strategy Development for "The Wedding Company" Brand

1. SEO Audit: Performed an in-depth SEO audit, analyzing on-page, technical, and off-page elements.
2. Report Generation: Compiled a detailed SEO report outlining identified issues, SERP rankings, and user behavior.
3. Action Plan: Developed a comprehensive 3-month action plan with keyword strategy and execution steps.

SEO Summit for "Haven For Paws" Brand

1. Website Audit: Analyzed the website for SEO optimization.
2. Product Research: Researched the brand and its offerings to identify growth opportunities.
3. Competitor Analysis: Evaluated key competitors to identify best practices.
4. Keyword Strategy: Developed a targeted keyword strategy for SEO improvement.
5. Execution & Reporting: Monthly execution of SEO tasks and tracked progress with Gantt chart.

Competitor and Customer Persona Research for Leading Brands

Social Media Channel Identification: Researched platforms best suited for each brand’s target audience.
Competitor Research: Analyzed competitors’ business models, USPs, target customers, and selling channels.
SWOT Analysis: Performed a SWOT analysis for each brand.
Customer Persona Creation: Developed detailed customer personas based on demographics, behaviors, and pain points.

In-Depth Competitor Research for Mobile Brands

Product Research: Analyzed business models and USPs of major mobile brands.
Target Segment Research: Identified age, gender, and location-based consumer segments for each brand.
SWOT Analysis: Conducted a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

Customer Persona Development for Mamaearth

Target Audience Research: Conducted research through website and social media analysis.
Survey Creation: Created and distributed a Google Form survey for detailed audience insights.
Survey Response Analysis: Analyzed survey data to create detailed customer personas.

Website Structure & URL Optimization for Popular Brands

Website Structure Analysis: Evaluated website structures of top brands.
URL Optimization: Implemented best practices to optimize URLs for better search engine indexing.
Keyword Identification: Conducted keyword research using Google Keyword Planner to identify key search terms.

Keyword Research and Content Creation

Keyword Research: Identified primary, long-tail, and short-tail keywords through Google Keyword Planner.
Content Creation: Developed high-quality content based on keyword insights.
Keyword Placement: Strategically incorporated keywords into the content for improved SEO.

Data-Driven Analysis

Campaign Performance Analysis: Assessed Google Ads, Facebook Ads, Instagram Ads, and Email Marketing performance.
Tools Used: Utilized Google Analytics, Facebook Ads Manager, and Excel to track conversions and ROI.
Insights and Recommendations: Identified key trends, optimized targeting, and recommended adjustments for better ad creatives and budget allocation.
Skills: Google Analytics, Data Analysis, Conversion Optimization, ROI Strategies, Google Ads, Facebook Ads.